Food & Beverage
Community-First Mobile App
Initial Project Understanding
Challenge
No owned digital platform where customers can order, track nutrition, and engage.
Customers
No single digital hub for ordering, tracking nutrition, and managing subscriptions
Business
Limited ability to capture insights on customer preferences, nutrition goals, or community activity.
Market
Most apps are transactional (ordering, calorie tracking) — few emphasize community.
Solution
An integrated mobile app that blends operational systems with customer engagement tools, the app transforms from a food provider into a digital lifestyle brand, setting it apart from competitors in both local and global markets.
Outcome
The app will evolve into a communityfirst lifestyle platform that combines the convenience of Calo-benchmark diet apps with a unique focus on engagement and belonging
Current Market Highlights
We have gathered some key market metrics that highlight the real-world
impact and inefficiency caused by the absence of an automated customer
journey, to ensure how to bring value to key stakeholders.
01
70%
of all online food orders in the MENA region are placed via smartphones, underscoring the dominance of mobile-first experiences
02
65%
of Saudi consumers now prefer digital ordering, showing that seamless app experiences have become the baseline expectation for F&B services.
03
15%
projected growth rate for KSA’s food delivery app market over 2025–2030, signaling aggressive expansion and the necessity for differentiation.
Solution Concept
The app will serve as a community-first digital platform that combines ordering, nutrition, and engagement in one unified experience.
#1
Seamless Ordering & Pickup
- Foodics POS Integration to sync menu items, prices, and inventory in real time.
- Click& Collect for order pick up feature
- Subscription Plans for weekly/monthly healthy meal packs
- Multiple Payment Options through cards, loyalty wallet.
- Order Tracking and push notifications for order status
#2
Nutrition & Personalization
- Progress Tracking for ability to log meals and compare against health targets.
- Meal Recommendations tailored to dietary preferences or fitness goals.
- Future Integrations with wearables for automated data syncing.
#3
Community Feed & Engagement
- Social Feed for members to post,fitness updates, or stories.
- User-Generated Content to encourage and reward members
for posting photos, reviews, and success stories. - Points & Rewards earn points for purchases and engagement(posts, referrals, challenges).
- Challenges & Streaks for fitness challenges, daily streaks and leaderboards for healthy eating or coffee visits.
- Members to create niche groups and join events
#4
Compliance & Security
- End-to-end encryption of data in transit & at rest.
- PDPL-compliant data handling & storage.
- Two-factor authentication (2FA) for users.
- Secure audit logs & monitoring.
#5
Analytics & Integrations
- Payment gateways
- APIs with Foodics and existing systems to complete operational process cycle
- KPIs and dashboards for better decision making
- Insights & Feedback to track trending topics within the
communities.
Value Proposition
“True loyalty is built when customers feel they belong.”
Customers
- Join a digital community, not just an ordering app.
- Seamless ordering, pickup, and subscriptions.
- Nutrition tracking, goals, and smart recommendations.
- Engagement and interaction through challenges, streaks, and shared lifestyle experiences.
Business
- Stronger retention through community-driven engagement.
- Stand out in a crowded F&B market by leading with community.
- Raise the bar for a global standard for customer service excellence supporting Sydney today and KSA expansion tomorrow.
- Transition from a food brand to a lifestyle community leader.